About the Course
Training Program Objective: To enable SMEs to understand trends of exports and practice techniques that would support them to reach sustainable growth in exports.
Learning Outcomes:
Understanding tools and techniques that enable SNEs to conduct an effective market penetration strategies.
Enhancement of SMEs skills in promoting their products in export markets.
Allowing SMEs to visualize best export destinations for their exportable products that would maximum return of investments.
Duration:
12 Hours
Day 1 Exports Trends and Definitions
Session 1 Export Trends 2022/2023
Session 2 Value Chain Exports
Session 3 Value Chains Analysis
Day 2 Market Analysis and Strategies
Session 4 Defining Product Vs. Export Market
Session 5 Market Research Techniques
Session 6 Export Strategies Day 3 Branding and Financing Exports
Session 7 Branding Strategies for Exports
Session 8 Financing Exports
Session 9 Implementation Guidelines
